Organic social is a long game. We treat it like one — built around your audience, your voice, and platforms where your customers actually are.
Whichever ones your customers use, not all of them:
Short-form video (Reels, TikTok, YouTube Shorts) is the highest-ROI organic content for most brands right now. We produce it in-house: scripting, shooting, editing, captioning, and posting across platforms with platform-native edits (no obvious cross-posting).
Depends on platform and goals. Typical Maverick managed account: 12–16 Instagram posts/month, 2–4 Reels/week, 1–2 LinkedIn posts/week for B2B clients. Quality and consistency beat volume — we'd rather ship 12 great posts than 30 mediocre ones.
Yes. The first 30 days of any social engagement is voice discovery — we interview leadership, read your existing content, study your competitors, and build a tone guide. From there our writers and editors maintain consistency. Founders/CEOs often review the first month's posts; after that we ship without check-in.
Yes. We handle comments, mentions, and DMs within an agreed SLA (typically 1 business hour during business hours, 12 hours after-hours). Escalation flow for anything sensitive — complaints, PR risk, sales inquiries — goes to a designated person on your team.