Performance marketing for Tennessee D2C and ecommerce brands — Shopify + Klaviyo + Meta Ads as the default stack, with the full-funnel discipline (acquisition, conversion, retention, lifecycle) that mid-market brands ($1M-$50M ARR) need to grow profitably.
Meta and Google ad costs keep rising. iOS 14.5 wrecked attribution. Without diversified channels and creative testing velocity, your unit economics break.
Most brands' email programs do 8-15% of revenue. Top brands do 30-40%. The gap is automation discipline (welcome, abandoned, win-back, post-purchase) and segmentation depth.
Shopify themes optimized for "looks nice" instead of conversion. No A/B testing cadence, no PDP optimization, no checkout friction analysis. Traffic increases, sales don't.
Without LTV cohort analysis you don't know what you can afford to pay for a customer, so you over-spend on prospecting or under-spend on retention. Either way, profit suffers.
Meta + Google Pmax + TikTok + Pinterest + (sometimes) Snap. Creative testing at the volume that finds winners. UGC sourcing, ad-creative production, and feed optimization for Shopping.
Welcome series, browse and cart abandonment, post-purchase, win-back, replenishment, VIP segments. Targeted promo cadence. Klaviyo SMS where it lifts revenue without burning the list.
Heatmaps and session recordings (Microsoft Clarity, Hotjar), structured A/B tests, PDP optimization, mobile checkout friction reduction. Compound monthly conversion gains.
Cohort LTV by acquisition channel, contribution-margin-adjusted ROAS, blended CAC and payback period reporting. You'll know what you can actually pay for a customer.
30-minute strategy call. We'll tell you straight whether we're a fit.