Demand generation and content-led acquisition for seed-through-Series-B B2B SaaS companies — LinkedIn Ads, lifecycle email, technical SEO, and ABM where deal size justifies the operational complexity.
Blog posts published, nobody reads them, nobody converts. Most B2B SaaS content is written for SEO but optimized for nothing the buyer actually wants.
LinkedIn CPMs are brutal. Without sharp ICP definition, native ad formats, and conversion-optimized lead-flow, you'll spend $50K and have nothing to show.
MQLs that don't convert because they're not really qualified. Lead-scoring models built on the wrong signals. Sales blames marketing, marketing blames sales, nobody hits quota.
Last-click attribution credits the wrong channels and gets you to cut the channels actually driving pipeline. First-click does the opposite. Without multi-touch you fly blind.
Topic clusters built around buyer-journey stages, not keyword volume. Pillar pages + supporting cluster content. AEO/GEO optimization for AI-engine citations. Demo and trial CTAs throughout.
Sharp ICP segmentation, document and conversation ad formats, conversion-rate-optimized landing pages, retargeting from website visitors and CRM lists. Lead-form fills and direct booked-demo flows.
HubSpot or Salesforce + Marketo/Pardot orchestration, lead-scoring built on engagement signals that actually predict close-rate, SDR-marketing alignment, lifecycle email by ICP segment.
Position-based and data-driven attribution models, channel-level contribution analysis, sales-cycle reporting, MQL-to-closed-won funnel velocity. Decisions backed by full-funnel data.
30-minute strategy call. We'll tell you straight whether we're a fit.