We market Tennessee law firms — solo practitioners, small firms, and mid-size partnerships — with practice-area SEO, paid client acquisition that respects bar advertising rules, reputation management, and AEO strategies that position you as the authority answer to legal questions.
Personal injury keywords run $200-$500 per click. Wrong approach = burned ad budget.
Tennessee Rule 7.1-7.5 governs lawyer advertising. Wrong claims trigger TBPR complaints.
Clients hire lawyers based on perceived authority. Marketing has to build authority, not just visibility.
Real legal content takes attorney time to write. Outsourcing to non-lawyers produces obvious filler.
Page-by-page optimization for each practice area + city combination, with attorney-bylined content that demonstrates expertise.
Google Ads and LSA configured for legal services, with Tennessee-rule-compliant ad copy and landing pages.
Google, Avvo, Martindale-Hubbell review acquisition programs that align with bar advertising rules.
Get cited by ChatGPT, Claude, Perplexity, Google AI Overviews when potential clients research legal questions.
Educational content authored or co-authored by your attorneys, demonstrating E-E-A-T for both Google and AI engines.
Tennessee Rules of Professional Conduct 7.1-7.5 govern lawyer advertising. We build marketing programs that comply: accurate claims, proper attorney identification, no implied bar specialization beyond actual certifications, and ad content reviewable on request.
We do this every day for Tennessee businesses. Free strategy session, no pressure pitch.
Talk to us 615-274-9555