Marketing for Tennessee nonprofits, charities, and foundations — donor acquisition, monthly-giving programs, grant-readiness content, and the Google Ad Grant management that turns the $10,000/month grant into measurable mission outcomes.
The Google Ad Grant gives qualifying nonprofits $10,000/month in free Search ads. Most nonprofits use less than 20% of it. Misconfigured campaigns risk losing the grant entirely.
New donors get a single thank-you email and then disappear. Without a structured welcome series and second-gift conversion campaign, retention plummets.
Monthly donors are worth 5-7x what one-time donors are over their lifetime. Most nonprofits we work with have under 5% of donors in their monthly program.
Foundation funders want evidence of impact, audience reach, and program effectiveness. Without content marketing producing those artifacts, grant applications read thin.
Compliant, conversion-optimized campaigns using the full $10K/month. Keyword research, ad copy that survives grant compliance, landing pages that convert visitors to donors and volunteers.
Acquisition campaigns optimized for first-gift conversion, structured welcome series (5-7 emails over 30 days), second-gift conversion campaigns, year-end giving sequences.
Monthly-giving page optimization, dedicated acquisition campaigns, supporter-club branding, retention emails specifically for sustaining donors, lapsed-donor recovery.
Story-driven content showing program impact, audience-reach reporting, beneficiary spotlights, donor-story content — all in formats grant applications and foundation site visits draw from.