AI-personalized cold email at scale. LinkedIn outreach without burning your account. Custom GPT chatbots that qualify leads while you sleep. Workflow automation that connects every tool you use. Compliance-aware, domain-safe, and built by a team that came from IT.
Five years ago, cold outreach was a numbers game — blast 10,000 generic emails, get 50 meetings. That doesn't work anymore. Inboxes have AI spam filtering. Recipients are sophisticated. Generic outreach gets ignored or reported.
The new approach: highly personalized outreach at scale. AI doesn't replace human strategy — it executes the strategy at volume. Done right, this is the highest-ROI B2B acquisition channel for businesses with deal sizes above $5K.
The #1 mistake businesses make: sending cold outreach from their primary domain. One spam complaint and your transactional emails stop hitting customer inboxes. We never send outreach from your main domain. We set up dedicated cold-outreach domains (variations of your brand), warm them properly for 4-6 weeks before launch, and monitor sender reputation continuously.
Tools like Clay, Apollo, and Crunchbase enrich lead lists with company size, recent news, tech stack, hiring patterns, founder background. AI then generates genuinely personalized opening lines based on that data — not "I see you're the CEO of [Company]" but "Saw your team just hired three new engineers — congrats on the Series B."
Reply rates with proper personalization: 3-8%. Without it: under 1%.
We configure all programs for the regulations relevant to your target markets: CAN-SPAM (US), GDPR legitimate interest (EU), CASL (Canada). Proper sender identification, accurate subject lines, unambiguous unsubscribe, immediate opt-out honoring. We won't run programs that put your business at legal risk.
LinkedIn Sales Navigator + compliant automation (Expandi, HeyReach, We-Connect) for outreach that stays within LinkedIn's TOS. We never use unofficial scraping tools that get accounts banned — we work the legitimate sequence limits and treat each account as a long-term asset.
Custom GPTs trained on your knowledge base, services, pricing, and ideal-customer-profile. They answer 80%+ of common questions autonomously, qualify leads based on configured criteria, and book meetings directly into your calendar via Calendly/HubSpot/Cal.com integration.
Integrated with your help docs (Intercom Fin, HubSpot AI, Voiceflow). Reduces support ticket volume by 40-70%. Escalates to humans when needed. Logs everything to your CRM.
Custom GPTs for your team — sales playbook bot, onboarding assistant, knowledge base search. Built in OpenAI, Anthropic Claude, or Microsoft Copilot Studio depending on your stack.
Marketing teams use 10-30 tools. Most of those tools don't talk to each other. We connect them.
Common automations we build: lead-form-to-CRM-to-Slack notifications, calendar-booking-to-Zoom-to-CRM workflows, post-purchase-to-Klaviyo-to-shipping-API sequences, content-publish-to-social-to-newsletter pipelines, review-collection-to-CRM-to-Google-Sheets reporting. Whatever connects your marketing stack, we wire it together.
We will not run programs that violate platform terms, regulatory law, or basic ethics. No purchased email lists (those are spam under CAN-SPAM and the FTC has gotten aggressive about enforcement). No unofficial LinkedIn scrapers (gets your account banned within weeks). No fake personalization ("Hey Sarah" when their name isn't Sarah). No fake urgency ("only 3 spots left" when there aren't).
What we deliver works because it's done correctly — proper opt-ins, proper compliance, proper personalization, proper sender reputation. It costs more to do right than to do sloppy, and the long-term ROI makes the math easy.
AI outreach is a fit when:
If those aren't true, we'll tell you. Some clients get rejected from this service after the discovery call — we'd rather not take engagements that won't work.
Yes, when done correctly. Cold email is legal under CAN-SPAM (US) provided you identify yourself, provide unsubscribe, use accurate subject lines, and respect opt-outs. GDPR (EU) requires legitimate interest basis. CASL (Canada) requires explicit consent in most cases. We configure outreach programs to comply with the regulations relevant to your target markets. LinkedIn outreach must respect their TOS — we operate within their limits, not against them.
For cold email: Instantly, Smartlead, Apollo, Lemlist. For LinkedIn: Sales Navigator + Expandi or HeyReach. For lead enrichment: Clay, Apollo, Crunchbase. For workflow automation: Zapier, Make.com, n8n. For chatbots: OpenAI Custom GPTs, Voiceflow, Intercom Fin, HubSpot AI. We pick the stack based on your scale, budget, and target audience.
This is the most important question and most agencies get it wrong. We never send outreach from your primary domain. We set up dedicated cold-outreach domains (variations of your brand name), warm them properly for 4-6 weeks before launch, monitor sender reputation continuously, segment carefully, and stay well under volume thresholds that trigger Google's and Microsoft's spam filters. Your main domain stays clean.
For well-targeted B2B cold email, typical benchmarks: 40-60% open rate, 3-8% reply rate, 1-3% positive reply rate, 0.5-1.5% booked meeting rate. For 5,000 contacts emailed monthly, that's roughly 25-75 booked meetings — at a cost of $1.5-3K/month in tooling plus our fee. The math works for B2B businesses with deal sizes above ~$5K.
Yes. Custom GPTs trained on your knowledge base, website chatbots powered by OpenAI/Anthropic APIs, customer-service AI integrated with your help docs, sales chatbots that qualify and book meetings. Typical builds run 2-4 weeks. We work primarily in OpenAI, Anthropic Claude, and Microsoft Copilot Studio depending on use case.
Setup: $2,995-$5,995 one-time (domain setup, warming, infrastructure, list building, initial sequences). Ongoing management: $2,497-$4,497/month plus tooling costs ($300-$800/month for the software stack). For chatbot builds: $4,500-$12,000 one-time depending on complexity. ROI usually positive within 60-90 days for B2B businesses with $5K+ average deal sizes. See full pricing →