CAMPAIGNS LIVE · 24/7 📈 PERFORMANCE-DRIVEN MARKETING 📍 NASHVILLE TN · NATIONWIDE REACH ⚡ EST. 2003 · 23+ YEARS CAMPAIGNS LIVE · 24/7 📈 PERFORMANCE-DRIVEN MARKETING 📍 NASHVILLE TN · NATIONWIDE REACH ⚡ EST. 2003 · 23+ YEARS
Home/ Platforms/ Google Analytics 4 (GA4)
Analytics

Google Analytics 4 (GA4)

Event-based web and app analytics.

/ 01What it is

GA4 is the Google web analytics platform that replaced Universal Analytics — event-based data model, cross-platform tracking, predictive metrics, and BigQuery export.

/ 02Who it's for

Every website should run GA4. The free tier is sufficient for the vast majority of SMB needs.

/ 03What Maverick does with it

We deploy GA4 properly (most installations are broken or under-configured), build custom events for the conversions that matter, and structure reporting around revenue not vanity metrics.

/ 04Related services

AEO/SEO Marketing Strategy Conversion Optimization AEO/SEO

Looking at Google Analytics 4 (GA4)?

We deploy, support, and procure Google Analytics 4 (GA4) for Tennessee businesses. Free consultation, no pressure pitch.

Talk to us 615-274-9555